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Privacy Policy

Privacy Policy

We are committed to protecting and respecting the privacy of all visitors and users of this website. The following information is provided by Emily and Fin Ltd. to enable you to be fully informed of our Privacy Policies. Please read the following carefully to understand our practices regarding your personal data and how we will treat it. We will only use your personal information in accordance with this privacy policy and applicable current data protection laws. By visiting this website and submitting your information you consent to the collection, storage and processing of your personal information by us in the manner set out in this Privacy Policy.

The Information We Collect

We may collect, store and use the following kinds of personal information:

1. You can visit this website without telling us who you are or providing us with any personal information. However, information about your computer and about your visits to and use of this website (including your IP (Internet Protocol) address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation) are collected in order to monitor and improve our website.

2. We will collect information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services (including your name, telephone number, home address, email address, in addition to the above, we also ask for delivery address, and payment method details).

3. If you have chosen to subscribe to our website services, such as email notifications and/or newsletters we will offer you advanced notice of sales, new merchandise and other Emily and Fin news. Email addresses provided to Emily and Fin are only used internally for the purpose of sending you communication from us. We respect your privacy rights and will not sell or rent your email address to other companies. You have the option to unsubscribe from our newsletters at any time by clicking on the ‘unsubscribe’ link at the bottom of our emails. We will remove your name from our email list as soon as possible.

4. Any other information that you choose to send to us.

Using Your Personal Information

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website. We may use information held about you to:

1. Ensure that content from our site is presented in the most effective manner for you and for your computer

2. Provide you with products or services that you request from us and/or which we feel may interest you

3. Carry out our obligations arising from any contracts entered into between you and us

4. Notify you about changes to our services

5. Administer the website and improve your browsing experience

6. Enable your use of the services available on the website

7. To communicate with you regarding goods purchased from the website

8. Send to you our newsletter and other marketing communications by email (you can inform us at any time if you no longer require marketing communications)

9. Deal with enquiries and complaints made by you relating to the website We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing. Our website financial transactions are handled through our payment services provider Braintree Gateway and PayPal. You can review the PayPal privacy policy here. Braintree Gateway is a PayPal company and therefore adhere to the same privacy policy. We will share information with Braintree Gateway and PayPal only to the extent necessary for the purposes of processing payments you make via our website and dealing with complaints and queries relating to such payments.

Customer Service and Care

When you contact us with a question, feedback or other comments, you may be asked for information that identifies you, such as your name, address and telephone number. We collect this information to verify your identity and to help us promptly answer your question or respond to your comments or feedback. We may retain this information to assist you in the future. We also may use your feedback, suggestions and comments to monitor and/or improve our products or website.


We use cookies and similar technologies to collect information about the pages you access or visit. A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser. We use cookies to better understand your use of the Emily and Fin website so that we may continue to refine and improve it. The information collected through cookies may be combined with other identifiable personal information (such as demographic information) from our records and other sources. We may use this combined information for future marketing initiatives and to help us improve our website presentation. We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information and their own privacy policy can be found here: Our payment services providers may also send you cookies.


We may disclose information about you to any of our employees or third parties insofar as reasonably necessary for the purposes as set out in this privacy policy. In addition, we may disclose your personal information if: Emily and Fin Ltd or substantially all of its assets are acquired by a third party in which case personal data held by it about its customers will be one of the transferred assets and, in which case, we may disclose your personal data to the prospective seller or buyer of such business or assets; to protect our customers and this website from fraud and theft, we may pass on personal information that we obtain from making identity checks, together with account information to organisations including law enforcement agencies, involved in fraud prevention and detection and credit risk reduction; if we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or, in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of Emily and Fin Ltd our customers, or others. Unless required to do so by law, we will not otherwise share, sell or distribute any of the personal information you provide to us without your consent.

Safeguarding Your Personal Information

We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal information.

Policy Amendments

We may periodically update this Privacy Policy for new, unanticipated uses not previously disclosed. Any changes made will be posted here. We will treat your personal information in accordance with the Privacy Policy in place at the time your information was collected. You should check this page occasionally to ensure you are happy with any changes.

Your Rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address). We may withhold such personal information to the extent permitted by law.


If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email.