From the initial inspiration for a print, through to a new season's photoshoot, we spend a lot of time getting to know and love the pieces from every Emily and Fin collection.
When designing a jumpsuit, we might have a friend in mind who we can picture wearing the piece as they head off to the countryside for a day trip. Finalising the details on a new dress we might picture a favourite jacket hanging in our wardrobe which we know would work perfectly worn over it.
That's why one of the things we love the most about our amazing Emily and Fin community is how you always surprise us with how you've styled the pieces we thought we knew inside out. It never fails to bring a smile to our faces when we browse the emilyandfinmyway hashtag and see the unique twist you've put on them.
In need of some inspiration? Here are some of our recent favourites.
Keep them coming!
Don't forget to share your style with us using the hashtag emilyandfinmyway.