Would you believe that Emily and Fin is turning 15 years old? Time really does fly when you’re having fun, and founders, Emily Whittle and Ffion Armour-Brown, have certainly had plenty of adventures since the start of their much-loved ladieswear label. To celebrate this exciting milestone, we’re offering 15% off the entire Emily and Fin range. Why not spend the saving on a bottle of bubbly and lift a glass to toast the journey of our favourite designer duo?
So, where did it all begin?
Let’s take a trip back 15 years, to 2002, when ‘Emily and Fin’ were just two good friends with a dream. Emily had just graduated from Central Saint Martin’s and Fin was busy running a boutique in London’s Soho. Both had visions of fashion, art and life, but their genius was yet to be realised. Sharing a love of beautiful clothing, the pair designed some classically feminine pieces, but their desire to do things a little differently took them halfway across the world to India, where colourful bazaars and eye-catching textiles inspired Emily and Fin’s first designs, which they had custom made right there in India from exquisite fabrics they sourced while they travelled.
Their eclectic pieces epitomised this balance of work and play, and soon their tiny stall on Portobello Market was a roaring success. Ladies loved the way the clothes combined this vibrant and independent spirit with the impeccable tailoring of a luxury label. The clothes were a big hit.
An evolution of style
Over the next few years, the brand evolved into a feminine powerhouse of designs. From full skirts in dainty print, to stylish dresses cut from one-of-a-kind fabrics. Emily and Fin became known as the go-to for beautiful yet wearable ladieswear.
But the label was not without its growing pains and the duo have worked from the bottom up, creating their first collections from a tiny, cramped studio in Hackney, way before Hackney was cool. Every day started with a battle to work the Victorian hand-operated lift up to their studio, but this never stopped Emily and Fin, who were so dedicated to their designs that ancient appliances and endless late nights were taken in their beautifully-styled strides.
Fast forward to the present day
Today, Emily and Fin work out of, thankfully, a much bigger studio, where they meet a constantly growing demand from their loyal and adoring customers.
Despite such a successful brand, the two women still insist on doing everything organically, and it’s unlikely you’ll ever spot their clothes on a billboard or in the back of a magazine, but you might catch them on that stylishly clad lady on the tube, or the print-obsessed blogger’s latest Instagram post.
This dedicated following has grown the brand by word of mouth only, giving Emily and Fin a powerful authenticity in a world of paid advertising. Emily and Fin represents something real, something that women can really trust to give them the quality they deserve. To this day, Emily and Fin still insist on being involved in every part of the design process, from the drawing board to deliveries. This is what makes the clothes so special – their creators really care, and this has inspired a generation of women who live and breathe the brand – women creating clothes for women. Now that’s a movement.
So, fast forward 15 years and everything has changed, well, not quite everything. Emily and Fin is still wholeheartedly dedicated to quality, fiercely independent, and creative to boot, but now instead of backpacks and market stalls, Emily and Fin are proud to supply global stockists and help women around the world stand out, live comfortably and most importantly, feel fabulous. Emily and Fin love their ladies to feel special, so why not celebrate with us and treat yourself to something gorgeous from the collection at 15% off? Only available until midnight 29th October GMT, so make sure to snap up your fave design today!