We could leave today. Hitch a ride to nowhere, stretched out in the back of a campervan, with nothing but your favourite sundress on. Florals and embroidery, some sunglasses and a guitar are the only accessories you need.
Open the window, let the warm breeze tickle sun-kissed skin, tousling surf salt hair, and watch the world go by in sepia tint. Palm trees and daydreams, a patchwork of colour as the open road zooms out of focus.
Just a map with no schedule, we’ll stop at crescent moon beaches and picnic in orchards of cherry and citrus. We can float through endless mountain valleys with desert wildflowers and pony ranches as far as the eye can see. Full circle skirts designed for dancing to the sound of freedom.
Dizzy with wanderlust, let’s take it slow. It’s all about the journey, not the destination.
This Spring/Summer we’re heading to the West Coast for our inspiration. The California Dreaming collection introduces a number of wondrous new prints, as well as flattering new silhouettes for dresses, jumpsuits, tees, skirts and shorts.
Think feminine sundresses, from the effortlessly cool silhouette of a tea-dress to spaghetti straps with full skirts, shift dresses and midi dresses – perfect for strolling along promenades, sipping cocktails at sunset or even to brighten up the office, coupled with one of our smart short-sleeved jumpers or cardigans in vibrant pops of colour.
In true Emily and Fin style, the new collection is thoughtfully created, light and wearable, made from soft cottons and viscose with delicate knits, Tencel and Broderie Anglaise, each piece lovingly designed in our London studio.
All the prints are designed inhouse, from striking hothouse palms to miniature campervans, cocktail glasses and even rollerskates, representing a world of sunshine, adventure and feminine empowerment.
The spirit of California is encompassed in this unique collection and each piece will bring a little wonder to your wardrobe, encouraging you to create sweet memories of sun-kissed romance and play.
Cocktail Hour, Desert Blooms, Hothouse Palms, Road Trippin' and Get Your Skates On styles coming soon.